After holding consultations with The Marlowe Theatre and surveying user opinions, it became clear that the design and layout of The Marlowe Theatre Season Brochures needed a refresh. Firstly, I revisited the covers to give them a new brighter look that would remain noticeably different for each edition but consistent as a set.
The main challenge with this design was re-thinking the design of all of the house pages so that they were clearer to read. The pricing structure was redesigned on all of the show pages and cross-selling messages were added which highlighted other offerings from The Marlowe Theatre. As part of the refresh I also redesigned all email communications and leaflet designs to create more consistency across their marketing.