The With and For Girls Collective is a group of eight funders who have committed a combined US $1million to run an awards initiative recognising strong locally-led grassroots organisations working with and for girls. Girl participation is at the heart of the awards so I developed a questionnaire for young women from Mexico, Egypt, Tanzania, the UK and India to explore popular themes, keywords, ideas, colours and shapes for the logo.
A clear insistence of expressing power and activism emerged so this was always at the heart of the design process. I used answers from the questionarres to create four initial logos. Each aimed to give the impression that they had been created as a campaigning tool by the girls while also being instantly recognisable as a logo representing development work focusing on youth. The eight funding partners voted and took the four ideas down to two designs. The final two logos were then judged by the twenty winning organisations themselves.
There was a clear winner. The teal and purple was the most selected colour choice by the girls and is bright, vibrant and fun – like the organisations and girls we are seeking to empower. The horizontal teal blocks represent an equals sign which is subtly used as a standalone icon across marketing materials. This logo has a grassroots, handmade feel which represents the hand each stakeholder has had in shaping the awards.